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Top 5 Professional CV Trends For 2020

Top 5 Professional CV Trends For 2020

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Top 5 Professional CV Trends For 2020

 Top 5 Professional CV Trends For 2020

Despite evolving job search tactics, the traditional CV remains one of the most important tools in the job search toolbox. In 2020, you will locate, create and apply to positions. At some point in the hiring process, you will be requested for a CV.

This is why you need a modern CV for modern times.

Some of the tips, ongoing necessities and insights for professional CVs in 2020 included the following five points.

1. Customize content.

One of the most important modern CV strategies is content customization. Hands down, you must apply this tactic to increase CV success. Regardless of whether a CV is read by a human or a machine, customizing details, results, facts, skills and keywords in the file is paramount to getting the CV processed through to the interview stage.

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The reasoning behind this is simple. Readers are short on time and want to know “what’s in it for me” — fast.

Hiring authorities don’t want to dig for results, read unrelated content or make assumptions. They want to know in a short, succinct fashion how a candidate’s skills and abilities will benefit their open position. So tell them, removing anything that doesn’t directly support the case.

2. Make your value known.

The top tip that I share with all of my executive clients is to infuse a CV with value. In close relation to the first point above, You must align value with employer requirements.

Having developed hundreds of CVs for executives, I know that a CV only has a small amount of time and space to convey value to a reader. When partnering with executives on the development of CV, my goal is to help each individual distinguish their value proposition and then work to succinctly support this proposition throughout the CV.

3. Prove your claims.

In order to captivate a reader, a professional CV require more than just strong, tailored content. They also need proof: proof of the communications expertise or business leadership one claims to possess. Saying you are good at something and providing clear evidence of it are two different things. In a professional CV, one must prove their claims.

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Supporting evidence lies in measurable impacts, specific quantities and strong metrics generated during a career. If you increased revenue, drove new initiatives or collaborated closely with others, you must provide clear examples of how the application of skills resulted in positive business outcomes.

Support all CV statements with concrete achievements or success. Even better, quantify facts as often as possible, answering how many, how much and how often.

An example of a weak statement:

Employed excellent communication skills to successfully lead a team through the creation and delivery of a new marketing strategy, which produced significant revenues.

Now a stronger, results-focused statement:

Generated 6 million in new revenues in just 18 months by directing a team of 20 to create and execute a new marketing strategy.

4. Lead with results.

Once you’ve identified critical content and rich results from throughout your career, lead with them. This means front-loading the CV with results to create immediate connection and greater impact.

As a professional, you understand the value of measurable outcomes and you appreciate getting to the point. Long-winded CV summaries, statements and bullet points diminish the impact and bury key content. Leading with results ensures you spoon-feed the reader what they want first. You answer questions before they can be asked, and you align proof points with position requirements.

In addition, front-loaded points powerfully position strengths and build the readers’ appreciation of capabilities.

Weaker, end-loaded statement:

• Employed longer sales cycle to close accounts in historically challenging Eastern territory to grow new business revenue 156% over two years.

Stronger, front-loaded statement:

• Grew new business revenue 156% over two years in the Eastern market, employing a longer sales cycle to close accounts in historically challenging territory.

5. Adapt for ATS.

Despite the demand to market oneself uniquely, keep in mind that the majority of major organizations use Applicant Tracking Systems (ATS) to scan submitted applications.

ATS is a software application that supports electronic handling of recruitment requirements, such as CV screening. It is estimated that the majority of major companies now use these systems to screen incoming CV. When applying for a position online, be aware that an ATS is likely screening your CVAs such, you won’t be able to navigate the application process effectively if you don’t have a full understanding of ATS.

In addition, a CV that is not ATS-compliant is unlikely to ever be selected as a match, regardless of the candidate’s actual qualifications for a role. Of course, each ATS is unique, so getting your CV through the system requires a strong understanding of common ATS practices.

Finally, what’s next for professional CVs?

Bolder creations and modern design tactics that support more effective, modern job search approaches like networking and referrals will continue to rise. Visually stimulating CVs employ unique formats, layouts, color, charts or graphics to segregate key content and naturally guide a reader’s eye.

The trick to a well-balanced visual CV is not to go overboard. Design should not distract from compelling content but work hand-in-hand to produce impact. Finally, remember that these creative CV are intended for review by an actual human and may not always be ATS-compliant — but working around the system is exactly where the focus will be for job seekers in 2020 and beyond.

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Are you in the process of writing a CV? What challenges are you facing with CV writing? I’d love to hear them. Please leave a comment below or send me an email.

Daniel Mutuku,

Personal and Professional Development Coach at Careerpoint Solutions

Email: daniel@careerpoint.co.ke

LinkedIn: https://www.linkedin.com/in/daniel-mutuku/

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Also Read: What Your CV Should Look Like For 2020 Jobs

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