Campaigner (12 months Secondment) at Action Aid

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Campaigner ( 12 months Secondment)


  • In collaboration with other team members, devise mobilisation and engagement tactics that will enable ActionAid (AA) member countries to recruit, engage, organise and activate campaign supporters to achieve short-term political change goals and develop a stronger popular base over the longer term.
  • Provide the day-to-day operational management of specific campaigns and project-manage key campaign activities.
  • Facilitate and support campaigning capacity development, learning and knowledge development with relevant actors.


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Strategic Impact and contribution

  • Supports development of, coordinates, manages and delivers campaign actions, events and mobilization activities, in order to meet the campaign’s agreed objectives and targets. Working with ActionAid member countries and other Global Secretariat stakeholders, ensure effective ownership of these activities across the ActionAid Federation.
  • Ensure a strong knowledge and learning campaigns culture in the Federation. Ensure there are clear supporter targets accompanying all multi-country campaign pushes that have been agreed by all countries involved in the push. Ensure there are clear plans and assigned responsibilities for the effective monitoring and reporting of indicators for multi-country campaign pushes; contribute to monitoring of agreed campaign indicators.

System, Policies and Procedures, and Product Management

  • Ensure that public and supporter campaigning and communications strategies for the campaign can reach and engage large numbers of potential supporters. Devise and produce actions for supporters and the wider public to contribute to campaign objectives. Work closely with communications team colleagues to produce or manage the production of print and web communication materials for the campaign and for regional or international events organized for the campaign.

Issue Resolutions, Crisis/Risk Management

  • With the Campaigns Lead, identify risks that may arise from campaign pushes and develop plans with GS and country colleagues to address and manage them.

Communications, Influencing, and Coordination 

  • Playing a coordinating role internally to ensure all of the structures of ActionAid are contributing. Liaise with heads of strategic priorities and their teams, to develop clear political influencing plans and messaging linked to campaign strategies and annual plans. Work with the Digital Organizer to ensure online mobilization approaches are effectively incorporated into national strategies and jointly plan with the Digital Organizer on multi-country campaign pushes, ensuring linkages to national offline mobilization plans.
  • Support AAI countries with their campaign plans especially for jointly coordinated activities and ensure information about campaign actions nationally and globally are effectively transmitted across the federation to enhance coordination and shared learning. Work closely with movements in countries and at a global level.
  • Maintain a high level of up-to-date knowledge of national activities, plans and challenges for the campaign and ensure information is circulated to relevant stakeholders in the GS and Campaign Project Team for purposes of joint planning.
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 Education and Qualifications

  • Bachelor degree in human rights, human rights law, political science, social science and related fields

Essential Experience

  • At least two years’ experience of planning and executing (preferably multi-country) campaigns aimed at engaging the public and influencing decision makers
  • Experience in working with grassroots movements at local, national and/or regional and global levels, particularly involving people living in poverty.
  • Experience of working with people from different organisations, functions, countries and cultures to deliver objectives and projects.
  • Experience of using digital campaigning tactics, preferably in an international campaign context
  • Experience in tendering and commissioning external communication and creative agencies
  • Experience of coordinating campaigns across multiple countries or working on an international campaign.

Essential Knowledge

  • Knowledge of traditional and new approaches to developing and communicating public campaigns, including messages, audiences and delivery methods, which aim to inspire and motivate people to take action.
  • Knowledge of social, gender and environmental justice issues in general.
  • Good understanding of digital and distributed approaches, tactics and tools for campaigning and organising.

Essential Skills

  • Skills in writing and designing campaign actions and other communication materials, using both online and print approaches.
  • Strong, demonstrable project management skills, preferably in a cross-cultural and cross-organisational environment.
  • Strong communication skills and proven ability to translate complicated ideas into clear messages,
  • Proven negotiating and diplomacy skills
  • A multi-talented generalist, able to take on new issues and master new skills quickly.
  • Skilled at using online tools for research and for monitoring
  • Proven ability to think strategically and analytically
  • Proven initiative, flexibility and enthusiasm in managing complex activities in an organisationally complex and changing environment
  • Able to juggle competing priorities and deliver high-quality work under pressure with minimal supervision
  • A proven commitment to teamwork and strong collaborative skills
  • Ability to travel

Language requirements

  • Excellent verbal and written communication skills in English
  • Proficiency in another language is desirable.


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