Job Opportunities at Opticom Kenya Limited

Media, Advertising, Branding, Sales, Marketing, Retail, Business Development,

Digital Marketer

Job Description:

The candidate will develop, implement, and manage marketing campaigns promoting the organization’s products and services. The candidate will majorly enhance brand awareness, drive web traffic, and acquire leads/customers.

Key Responsibilities:

  • Develop marketing strategies that align with the organization’s business goals
  • Stay up-to-date with emerging digital marketing trends and technologies
  • Identify trends and insights
  • Allocate marketing investments
  • Manage and execute campaigns across various digital channels, including email, social media, search engines, and display advertising
  • Manage the organization’s website and maintain it, keeping best practices in mind
  • Create, optimize and track content for the website and social media platforms- to ensure the production of engaging content and optimize user experience
  • Work with various content formats such as blogs, videos, audio podcasts, etc.
  • Track the website traffic flow
  • Implement and analyze performance metrics
  • Measure and assess goals vis-à-vis ROI
  • Device experiments and conversion tests
  • Provide internal reports on a regular basis
  • Execute new and creative collaborations among technologies and platforms and Collaborate with cross-functional teams
  • Measure and report on the performance of digital marketing campaigns, and assess against goals (ROI and KPIs


  • Degree in marketing, communications, or related field
  • 5+ years of experience in digital marketing or related field
  • Strong understanding of digital marketing channels, including SEO, PPC, social media, email marketing, and display advertising
  • Proficient in marketing automation tools
  • Excellent analytical skills and experience with web analytics tools (e.g., Google Analytics)
  • Strong project management skills
  • Excellent written and verbal communication skills

Business Development Executives – Telesales

Main Duties & Responsibilities

  • The Business Development Executive will be responsible for the UK market as their area of operation.
  • Develop and implement a new effective strategy to reach clients to deliver new business sales growth.
  • Develop relationships at a variety of levels within the prospective customer organization to realize revenue opportunities.
  • Keep continuous customer-centric awareness and outlook – a consultative sales approach that enables all sales opportunities to be realized.
  • Demonstrate commercial sales focus and financial awareness when developing new business opportunities.
  • Responsible for managing the existing customer base in their territory and in addition, expected to cross-sell products and services across the existing service base.
  • Being familiar with pricing for solutions and services to market to customers.
  • Achieve new strategic business gains predominantly in the core business sectors and bring in a balanced mix of CCTV, Access control, Fire Safety Solutions, and the associated maintenance contracts.
  • Researching and evaluating new demand for services and solutions and customers’ needs and insights.
  • Assisting in customer/competitor evaluation production to determine future demand, sales drives, and growth.

Qualifications, Skills & Experience

  • Degree or Diploma in Business Administration, Sales, and Marketing, or related fields.
  • 3 years minimum experience in a call center or BPO environment.
  • Excellent communication and reporting skills, as well as fluency in spoken and written English.
  • Demonstrated knowledge and experience in telesales and telemarketing.
  • Keen attention to detail and meticulous with record keeping.
  • Ability to manage time well.
  • Highly disciplined and impeccable character.
  • Good organization skills.
  • Confident and assertive.
  • Focus on growth results.
  • Able to work as part of a team and build relationships with others.
  • Customer Service and progressive sales experience in the security and safety industry.
  • Field security and safety sales experience is mandatory.
  • Experience in technology sales will be an added advantage.

Apply Now

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