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Head of Digital Marketing – Hospitality

The Hospitality Marketing Lead will be responsible for planning and managing all marketing aspects of the hospitality arm of the business. He/She will also be responsible for the business development of their assigned products.

Responsibilities:

  • Social Media Management: Manage all assigned social media profiles and work on strategies to grow engagements and followers.
  • Content Creation: Ability to create content and work with content creation agencies to showcase our entities.
  • Developing monthly content plans for marketing campaigns whilst maintaining an adherence to brand guidelines.
  • Influencer Marketing: Reach out to influencers and strategize on how they can help you sell the products more.
  • Website Management: Review the website weekly and make changes as and when required.
  • Have an understanding of SEO.
  • Must be able to create packages and offers to attract the retail market.
  • Must have an understanding of Online Travel Agencies (OTA’s) in order to manage all assigned OTA’s.
  • Grow our partnerships with travel agents.
  • Conduct research on market trends, brand audiences, competitors and end-to end consumer journey to drive engagements and conversions.
  • Email Marketing: Managing the current database and coming up with creative ways on how to build our client database. (Knowledge of Mailchimp will be a Plus).
  • Rolling out marketing plans and product campaigns.
  • Leading creative projects including but not limited to photo shoot/ video shoots for product ads.
  • Conducting social media audits to ensure best practices are being used.
  • Respond to all issues with prompt attention.
  • Functional understanding of the product. Can communicate and present the value proposition of the product to the customers and colleagues.
  • Performing administrative tasks to ensure the functionality of marketing activities.
  • Updating databases, spreadsheets, and inventory lists.
  • Preparing promotional presentations and organizing promotional events.
  • Building strong relationships with customers.

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Requirements:

  • An undergraduate degree
  • 3 years’ experience in marketing, hospitality industry
  • Strong organizational and time management skills ability to adhere to deadlines, multi-task and be able to prioritize
  • Conversant with OTAs
  • Entrepreneurial spirit with demonstrated creativity & innovation in business
  • Ability to learn quickly and manage workload in a demanding environment
  • Experience with Microsoft Office (Word, Excel, PowerPoint)
  • Outstanding communication skills with a strong attention to detail

Sales & Marketing Manager – Hospitality

The Hospitality Sales & Marketing Lead will be primarily responsible for executing the sales & marketing strategy of the hospitality units with the ultimate objective of maximizing revenues across all revenue generating outlets to include room nights, conferences and events, and food and beverage.

Responsibilities:

  • Social Media Management: Manage all assigned social media profiles and work on strategies to grow engagements and followers.
  • Content Creation: Ability to create content and work with content creation agencies to showcase our entities.
  • Developing monthly content plans for marketing campaigns whilst maintaining an adherence to brand guidelines.
  • Influencer Marketing: Reach out to influencers and strategize on how they can help you sell the products more.
  • Website Management: Review the website weekly and make changes as and when required.
  • Have an understanding of SEO.
  • Must be able to create packages and offers to attract the retail market.
  • Must have an understanding of Online Travel Agencies (OTA’s) in order to manage all assigned OTA’s.
  • Grow our partnerships with travel agents.
  • Conduct research on market trends, brand audiences, competitors and end-to end consumer journey to drive engagements and conversions.
  • Email Marketing: Managing the current database and coming up with creative ways on how to build our client database. (Knowledge of Mailchimp will be a Plus).
  • Rolling out marketing plans and product campaigns.
  • Leading creative projects including but not limited to photo shoot/ video shoots for product ads.
  • Conducting social media audits to ensure best practices are being used.
  • Respond to all issues with prompt attention.
  • Functional understanding of the product. Can communicate and present the value proposition of the product to the customers and colleagues.
  • Performing administrative tasks to ensure the functionality of marketing activities.
  • Preparing promotional presentations and organizing promotional events.
  • Building strong relationships with customers.
  • Devise and implement the overall sales and marketing plan for the facilities and actively monitor its progress in terms of achieving KPI’s, budgets and revenues.
  • Build-on and develop relationships with our current clients.
  • Analyse current markets and identify new markets and potential clients.
  • Organise and conduct site inspections and familiarization trips in conjunction with the Hotel team.
  • Develop and agree departmental sales plans and communicate them clearly to all parties.
  • Ensure in house promotional material is current, effective and supports any new sales and marketing promotions.
  • Where necessary devise adverts for the promotion of the Food & Beverage departments in the local market.
  • Manage the guest database and ensure that client’s details are accurate and Up-To-Date.
  • Ensure that all client correspondence is tracked and recorded, including quotations and contracts.
  • Maintain the highest standards of professional conduct at all times when dealing with clients, guests etc.
  • Submit weekly Sales & Marketing activity reports to the C.E.O and General Managers.

Requirements:

  • An undergraduate degree or diploma
  • 4 years’ experience in sales & marketing, hospitality industry
  • Strong organizational and time management skills ability to adhere to deadlines, multi-task and be able to prioritize
  • Entrepreneurial spirit with demonstrated creativity & innovation in business
  • Ability to learn quickly and manage workload in a demanding environment
  • Experience with Microsoft Office (Word, Excel, PowerPoint)
  • Outstanding communication skills with a strong attention to detail

General Manager – Lake Elementaita Mountain Lodge

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The General manager is responsible for all aspects of operations at the hotel, which includes day-to-day staff management and guest management. They should be an ambassador for the brand and the hotel and provide leadership and strategic planning to all departments. Ultimately responsible for managing the hotel and overall hotel targets to deliver an excellent guest experience, while meeting and exceeding agreed performance targets.

Responsibilities:

  • Hiring and training of all staff.
  • Coming up with a competitive rate card for the hotel.
  • Provision of full support at the equipping stage and procuring all the general suppliers and service providers.
  • Development and implementation of standard operating procedures for the hotel and its facilities.
  • Ensure compliance with all legal and statutory regulations and requirements i.e. ensuring that all permits and licences are available an up to date, statutory payments are done in a timely manner.
  • Engaging various property-booking agents and getting the Property listed on various booking platforms.
  • Oversee the entire operation functions of the hotel.
  • Ensure full compliance to operating controls, SOP’s, policies, procedures and service standards.
  • Lead all key property issues including capital projects, customer service and refurbishment.
  • Handling complaints and oversee the service recovery procedures.
  • Responsible for the preparation, presentation and subsequent achievement of the hotel’s annual Operating Budget, Marketing & Sales Plan and Capital Budget.
  • Manage on-going profitability of the hotel, ensuring revenue and guest satisfaction targets are met and exceeded.
  • Ensure all decisions are made in the best interest of the hotel.
  • Deliver hotel budget goals and set other short- and long-term strategic goals for the property.
  • Developing improvement actions, and carry out costs savings.
  • Ensure that monthly financial outlooks and Management Reports for Rooms, Food & Beverage, Admin & General, are on target and accurate.
  • Maximizing room yield and hotel revenue through innovative sales practices and yield management programs.
  • Prepare a monthly financial reporting for the shareholders and stakeholders.
  • Draw up plans and budget (revenues, costs, etc.) for the shareholders and stakeholders.
  • Overseeing all the procurement of operating supplies and equipment and contracting with third-party vendors for essential equipment and services.
  • Act as a final decision maker in hiring a key staff member.
  • Coordination with HOD’s for the execution of all activities and functions.
  • Overseeing and managing all departments and working closely with department heads on a daily basis.
  • Manage and develop the Hotel Executive team to ensure career progression and development.
  • Be accountable for responsibilities of department heads and take ownership of all guest complaints.
  • Provide effective leadership to hotel team members.
  • Lead in all aspects of business planning.
  • Respond to audits to ensure continual improvement is achieved.
  • Corporate client handling and take part in new client acquisition along with the sales team whenever required.
  • Responsible for safeguarding the quality of operations both (internal & external audits).
  • Responsible for legalization, Occupational Health & Safety Act, fire regulations and other legal requirements.
  • Human resource management, which will involve the supervision and review of all professional and support staff.
  • Maintaining an up to date profile of the Property on various listing and booking websites and ensuring that the information provided on the Property’s website and other marketing material is accurate and up to date.
  • Managing and promoting sales through advertising, implementation of well laid out brand awareness programs and maintenance of relationships with key clients and managing all guests’ bookings received from various channels.

Requirements:

  • Must have 5+ years of strong operational and hotel management experience
  • Prior experience as a General Manager of a Hotel or Assistant General Manager is an added advantage
  • Bachelor’s Degree in Hospitality or a related field is an added advantage, however field experience is key
  • Must demonstrate skills in budgeting and resource management, and strategic planning
  • Should have knowledge of legal and regulatory issues governing the hospitality sector
  • Should demonstrate experience in financial planning and analysis
  • Should be flexible and able to multi-task; can work within a multi-cultural, fast-moving environment, while demonstrating resourcefulness in setting priorities and guiding investment in people and systems
  • Should demonstrate ability to cultivate and manage productive relationships with clients, team members, public officials, other staff, and the community
  • Demonstrate ability to express ideas clearly, verbally and in writing;
  • Strong computer skills, including high level of proficiency in MS Excel, PowerPoint, and Word
  • Ability to work independently, problem solve, and be persistent;
  • Creativity, entrepreneurial, and a self-driven attitude towards work
  • Personal qualities of honesty, integrity, credibility, and commitment to the mission of the hotel
  • Strong problem-solving skills, with a bias to a sense of urgency

Head of Hospitality

The Head of Hospitality is to oversee and ensure smooth running of our facilities. You will be responsible for ensuring growth of revenue, excellent guest experience as well as management of the facilities.

Responsibilities:

  • Oversee the operations functions of the hospitality as per the Organizational chart.
  • Hold regular briefings and meetings with all hospitality Managers.
  • Ensure full compliance to Hotel operating controls, policies, procedures and service standards.
  • Lead all key property issues including capital projects, customer service and refurbishment.
  • Handling complaints, and oversee the service recovery procedures.
  • Responsible for the preparation, presentation and subsequent achievement of the hotels annual Operating Budget, Marketing & Sales Plan and Capital Budget.
  • Manage on-going profitability of the hotels, ensuring revenue and guest satisfaction targets are met and exceeded.
  • Ensure all decisions are made in the best interest of the hotels and management.
  • Deliver hotels budget goals and set other short- and long-term strategic goals for the properties.
  • Developing improvement actions, carry out costs savings.
  • A strong understanding of P&L statements and the ability to react with impactful strategies.
  • Closely monitor the hotels business reports on a daily basis and take decisions accordingly.
  • Ensure that monthly financial outlooks for Rooms, Food & Beverage, Admin & General, on target and accurate.
  • Maximizing room yield and hotels / lodge revenue through innovative sales practices and yield management programs.
  • Prepare a monthly financial reporting for the owners and stake holders.
  • Draw up plans and budget (revenues, costs, etc.) for the owners.
  • Helping in the procurement of operating supplies and equipment, and contracting with third party vendors for essential equipment and services.
  • Act as a final decision maker in hiring a key staff.
  • Coordination with Hospitality Managers for the execution of all activities and functions.
  • Overseeing and managing all the hotels and working closely with hotel heads on a daily basis.
  • Manage and develop the Hotels Executive team to ensure career progression and development.
  • Be accountable for responsibilities of department heads and take ownership of all guest complaints.
  • Provide effective leadership to hotel team members.
  • Lead in all aspects of business planning.
  • Respond to audits to ensure continual improvement is achieved.
  • Corporate client handling and take part in new client acquisition along with the sales team whenever required.
  • Assisting in residential sales as and when required and development with strong sales prospects.
  • Responsible for safeguarding the quality of operations both (internal & external audits).
  • Responsible for legalization, Occupational Health & Safety Act, fire regulations and other legal requirements.

Requirements:

  • Must have 10+ years of strong operational and hotel management experience
  • Prior experience as a General Manager of a Hotel
  • Bachelor’s Degree in Hospitality or a related field is an added advantage, however field experience is key
  • Must demonstrate skills in budgeting and resource management, and strategic planning
  • Should have knowledge of legal and regulatory issues governing the hospitality sector
  • Should demonstrate experience in financial planning and analysis
  • Should be flexible and able to multi-task; can work within a multi-cultural, fast-moving environment, while demonstrating resourcefulness in setting priorities and guiding investment in people and systems
  • Should demonstrate ability to cultivate and manage productive relationships with clients, team members, public officials, other staff, and the community
  • Demonstrate ability to express ideas clearly, verbally and in writing;
  • Strong computer skills, including high level of proficiency in MS Excel, PowerPoint, and Word
  • Ability to work independently, problem solve, and be persistent;
  • Creativity, entrepreneurial, and a self-driven attitude towards work
  • Personal qualities of honesty, integrity, credibility, and commitment to the mission of the hotel
  • Strong problem-solving skills, with a bias to a sense of urgency

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