Replace the CV Objective with a Personal Brand Statement

Replace the CV Objective with a Personal Brand Statement

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Replace the CV Objective with a Personal Brand Statement Daniel Mutuku

Why should you replace your CV objective with a personal brand statement?

Does your CV objective resemble the ones below in tone and style?

  • I am seeking employment with a company where I can grow professionally and personally.
  • I seek challenging opportunities where I can fully use my skills for the success of the organization.
  • I want to succeed in a stimulating and challenging environment that will provide me with advancement opportunities.
  • I want to excel in this field with hard work, perseverance, and dedication.
  • I want a highly rewarding career where I can use my skills and knowledge for organizational and personal growth.
  • I am seeking a company where I can use my experience and education to help the company meet and surpass its goals.
  • I want to succeed in an environment of growth and excellence to meet personal and organizational goals.
  • I am seeking a competitive and challenging environment where I can serve your organization and establish a career for myself.

Personal Branding can replace the “Objective” statement as a more strategic approach to engaging the reader’s attention.

Your personal brand should be:
  • Credible, relevant and expresses your unique value.
  • Consistent throughout your resume, cover letter, online and personal networking.
  • A key marketing tool in differentiating you from the competition.

Now compare these two statements. The first is a usually stated objective, a somewhat uninformative introduction. The second into a strong personal brand statement. Which one has more impact for this Senior Retail Manager’s resume?

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OBJECTIVE: To secure a position as a Retail Manager in a fast growing company.

Or That:

I am a steadfast, committed and passionate sales leader, conceives and deploys creative proposals to overcome challenges and advance organizational measurable. Motivating and enthusiastic mentor and coach, instill ownership to engage successful performance-driven teams. Intuitive and attentive listener, readily uncovers customer need to offer viable and enticing product solutions.

Are you struggling to write a professional CV? What challenges are you facing? I’d love to hear them. Please send me an email.

Daniel Mutuku,

Personal and Professional Development Coach at Careerpoint Solutions

(NOTE: Would you like to know the BIGGEST CV mistake you can make? Find out plus the Top 8 Ways To Make Your CV Stand Out.)



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Also Read: 6 Top Reasons Your CV Will Be Thrown In The Trash and How To Fix Them

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