Our client, a distributor of luxury perfumes, is looking for an Area Manager to join their growing team.
Job Responsibilities:
- Retail Merchandise Management
- Weekly store visits
- Ensuring consumer interest by monitoring displaying products according to planograms and ensure testers on shelf are implemented by the retail and stores coordinator.
- Maintain model stocks and ensure stock replenishments by liaising with retailer staff and brand managers
- Enforce appropriate use of point of sale material (POSM) – shelf talkers, shelf glorifiers, blotters, visuals and dispose of all outdated materials as per SOP
- Monitor retail shelf space – positioning, share of shelf, up to date visuals and housekeeping
- Monitor share of shelf changes for competition
- Compile weekly reports on POS status
- Ensure all Ella brands have best position and space in store
- Maintain up-to-date database of visual measurements
- Maximise Sales Levels
- Motivate BAs through incentives and other creative means as authorized or directed by Business Unit Manager
- Conduct BA on-counter training on new launches as directed by brand managers
- Perform sales duties in key doors during key periods to actively contribute to sell-out
- Maintain brands in top position
- Execute Animations and Events
Animations include mall activations, in-store activations, window visual animations, GWP promotions, BA contests, consumer promotions, PR events and so on as directed by brand managers including but not limited to:
- Recruit, train and monitor promoters
- Sourcing quotations and liaising with local suppliers
- Liaising with retailers on requirements
- Collection and disbursement of GWPs
- Delivery, collection and storage of POSM
- Set and monitor targets
- Motivate promoters and store staff
- Coordinating of the events
- Compiling post-mortem report
- Taking excellent pictures of animations
- Advise new ways of marketing our brands
- Other duties as prescribed by management
- Achieve constant brand media presence
- Develop and Maintaining Relations with influencers in media
- Constant product placements for pillars and new products
- Conduct presentation meetings to brief media on new launches, proposed activity
- Liaising with media on editorial or feature articles
- Liaising with media on event coverage
- Monitor share of voice
- Always seeking approval from HO first
- Monitor Market Trends
- Monthly price comparisons with quarterly reports
- Observe and report competitor activity at POS – shelf space, personalization, animations, new launches, consumer promotions
- Observe and report competitor activity – mainstream & social media, mall activations, PR, above the line activity, training
- Monitor share of voice
- Compile Reports
- Report immediately major events as and when they happen – new store or mall openings, big competitor activities, economic environment factors
- Weekly POS visits
- Monthly market trend update via email
- Monthly price comparison
- Retail Excellence Database updated monthly
- Independents Update monthly
- Product Scanning
- Budgeting, keeping records and reconciliation of expenditure
- Canvassing for new business
- Make contact with potential customers
- Constant monitoring of independents
- Conduct feasibility studies to identify real opportunities
- Providing information to HQ for pursuing
QUALIFICATIONS
- University degree from a recognized institution
- Operational senior management experience managing approximately 8 stores
- Excellent negotiation skills
- Strong organizational & analytical skills
- Excellent Verbal and written communication skills
- Computer proficient
- Ability to interact at all levels