Before you send your CV for a job application, read this

Your CV is the first impression you make on a potential employer. It is your opportunity to showcase your skills, achievements, and value proposition. However, many job seekers make the mistake of sending a generic CV that does not highlight their unique strengths and fit for the role. In this article, we will discuss some tips on how to write a professional CV that stands out from the crowd and increases your chances of landing an interview.

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Focus on your achievements, not your responsibilities

One of the most common errors that job seekers make is to list their job responsibilities instead of their achievements. For example, instead of writing “Responsible for managing a team of 10 salespeople”, write “Led a team of 10 salespeople to achieve 120% of the annual sales target”. This way, you demonstrate the impact and value you have created for your previous employers, rather than just describing your duties.

To write effective achievement statements, use the STAR method: Situation, Task, Action, and Result. This means that you should describe the situation or challenge you faced, the task or goal you had to accomplish, the action you took to solve the problem or complete the task, and the result or outcome you achieved. For example:

  • Situation: The company was facing a high turnover rate among its customer service representatives.
  • Task: I was assigned to improve employee retention and satisfaction in the customer service department.
  • Action: I implemented a new training program, a feedback system, and a recognition scheme for the customer service staff.
  • Result: As a result, the turnover rate decreased by 25%, customer satisfaction increased by 15%, and employee engagement improved by 20%.

Using this method, you can write a powerful achievement statement like this: “Reduced customer service staff turnover by 25% by implementing a new training program, a feedback system, and a recognition scheme”.

Communicate the value you are bringing to the employer

Another mistake that job seekers make is to focus on what they want from the employer, rather than what they can offer. For example, instead of writing “Seeking a challenging and rewarding position in a dynamic organization”, write “Offering 5 years of experience in project management, with proven skills in planning, executing, and delivering complex projects on time and within budget”.

To communicate your value proposition, you need to understand the needs and expectations of the employer. You can do this by researching the company, its mission, vision, values, goals, culture, and challenges. You can also analyze the job description and identify the key skills, qualifications, and attributes that are required for the role.

Once you have this information, you can tailor your CV to match the employer’s requirements and demonstrate how you can help them achieve their objectives. For example:

  • If the employer is looking for someone who can increase sales revenue, highlight your achievements in generating leads, closing deals, and exceeding targets.
  • If the employer is looking for someone who can improve customer satisfaction, highlight your skills in communication, problem-solving, and relationship-building.
  • If the employer is looking for someone who can innovate and create new products or services, highlight your creativity, initiative, and examples of your previous projects.

Create a compelling story as you do your job application

A third mistake that job seekers make is to write a boring and generic CV that does not capture the attention and interest of the employer. To avoid this, you need to create a compelling story that showcases your personality, passion, and potential.

A story is a narrative that connects your past experiences, present situation, and future aspirations. It shows how you have overcome challenges, learned from failures, developed skills, and achieved goals. It also shows why you are interested in working for the employer and how you can contribute to their success.

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To create a compelling story for your CV, you need to use storytelling techniques such as:

  • Hook: Start with an attention-grabbing statement that summarizes your main selling point or value proposition. For example: “A seasoned marketing manager with a track record of delivering innovative campaigns that increase brand awareness and revenue”.
  • Context: Provide some background information that sets the scene for your story. For example: “With over 10 years of experience in the marketing industry, I have worked with leading brands such as X, Y, and Z”.
  • Challenge: Describe a problem or opportunity that you faced or pursued in your previous roles. For example: “In my last role as a marketing manager at X company, I was tasked with launching a new product line in a highly competitive market”.
  • Action: Explain what you did to solve the problem or seize the opportunity. For example: “I devised and executed a comprehensive marketing strategy that involved market research, segmentation, targeting, positioning, branding, promotion, and distribution”.
  • Result: Highlight the outcome or impact of your action. For example: “As a result of my efforts, the product line achieved 150% of the sales target in the first year, garnered positive feedback from customers and media, and won several awards for innovation and excellence”.
  • Lesson: Reflect on what you learned from the experience and how it helped you grow as a professional. For example: “Through this project, I learned how to manage complex and cross-functional teams, how to adapt to changing customer needs and preferences, and how to measure and optimize the performance of marketing campaigns”.
  • Future: Indicate how your story relates to your career goals and aspirations, and how you can apply your skills and knowledge to the role you are applying for. For example: “I am passionate about marketing and I am always looking for new ways to create value for customers and businesses. I am excited about the opportunity to work for your company, as I believe I can bring my expertise and experience to help you achieve your vision and mission”.

The importance of a customized cover letter and a good LinkedIn profile

In addition to writing a professional CV, you also need to write a customized cover letter and a good LinkedIn profile. These are complementary documents that can enhance your job application and increase your chances of getting hired.

A cover letter is a one-page document that accompanies your CV and introduces yourself to the employer. It explains why you are interested in the job, why you are qualified for the role, and what value you can bring to the organization. A cover letter should be tailored to each specific job application, as it shows that you have done your research and that you are genuinely interested in working for the employer.

A LinkedIn profile is an online version of your CV that showcases your professional identity, network, and achievements. It is a platform that allows you to connect with other professionals, recruiters, and employers, and to discover new opportunities. A good LinkedIn profile should be complete, accurate, relevant, and engaging. It should include a professional photo, a catchy headline, a summary of your career story, your work experience, education, skills, endorsements, recommendations, achievements, interests, and activities.


Writing a professional CV is not an easy task, but it is a crucial one if you want to land your dream job. By following the tips in this article, you can create a CV that focuses on your achievements, communicates your value proposition, creates a compelling story, and complements your cover letter and LinkedIn profile. By doing so, you can stand out from the crowd and impress the employer with your skills, personality, and potential.

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